Take Launch Pass if this is your first time out
If you have never exhibited internationally, the objective for trip one is learning: how the market reads your product, which questions keep coming up, whether the pricing survives contact with a different buyer. Launch Pass buys presence and badges without committing to a full stand programme before you know any of that.
Take Growth Track if you have a specific target
If you can name what you want — a distribution partner, a regional customer, a lead investor for a round already in motion — the curated meetings are what you are buying, and the branded booth is what makes those meetings take you seriously. This is the tier most post-revenue companies should be on.
Take Founder Pro if the week is a campaign
Raising actively, launching regionally, or planning an entity in the region within twelve months. The additional curated meetings and the press and mastermind access only pay for themselves if you have the capacity to act on all of them — which usually means a founder plus at least one other person travelling.
Not sure? Apply and say so. The call exists precisely to size this, and we would rather place you correctly than sell you a tier you will resent.